2013 — The year to build web presence

When I’m not concentrating on a work-related project, I make sure to accommodate my favourite downtime activities. During these quiet intervals, I begin to write, then stop, then pick up what I’ve started at a later date with good intentions, but intentions neither score precious followers nor impel new business.

We’ve been programmed to become Internet-savvy professionals, to believe that writing is hard work and that a blog should be treated as an extension to our business if we wish to maintain our company’s web presence. That’s a heck of a lot of pressure to place on people who simply wish to share, but are hindered not only by their own expectations, but by the expectations of a growing online social movement.

Perhaps this is the problem, or perhaps it’s a solution in waiting. Is it possible that my writing inhibitions decrease when the content is not directly linked to my website? A route to consider would be to create a blog, which is not part of this site—a backwards idea, when you consider the advice of Internet gurus preaching the benefits of a well-integrated web presence—but it’s a direction worth exploring.

In the meantime, my hope is to post at least once a week; in light of my blogging track record, I’m starting with something simple—no frills or fluff, just an apology to anyone who’s stumbled upon this portion of this website and left feeling underwhelmed.

In addition to staying in touch via weekly posts, I’ll be updating my portfolio in the coming weeks to include branding and packaging design projects that have been keeping me busy these past months.

For those of you looking for a graphic artist or creative wordsmith, or for those who wish to share their graphics or publishing project bounty, I’m available for hire. Let me know how I can help by filling in the Contact Form through the website.

Who has the Skills? Copyediting non-native English content

Look what came in the mail today: two fresh, advance copies of Skill Sheets, a university-level course book by Rob van Tulder, which I was hired to copyedit late last year.

I really enjoyed this project, although it was certainly a challenge. Correcting and bringing consistency to content written by a non-native English speaker involve additional hours, but I’m happy to have contributed to the author’s, and publisher’s, vision for the book. I’m really pleased with how it looks and reads and I hope to attract similar projects in the coming months.

Thanks to Pearson Education Benelux for this opportunity!

Happy Holidays!

Here’s hoping Santa makes it down the chimney this year—Happy Holidays!

Designers Making a Difference with Dyslexie Typeface

Cool co-operative innovations are happening right here in The Netherlands, linking advances in neurological research with typeface design.

Dutch design group, studiostudio, has developed a new typeface especially for dyslectics. For those unaware of the condition, Merriam-Webster defines dyslexia as “a variable often familial learning disability involving difficulties in acquiring and processing language that is typically manifested by a lack of proficiency in reading, spelling, and writing.”

The typeface, Dyslexie, was independently tested (using EMT and Klepel reading tests) on people with dyslexia at the University of Twente, with positive results. Dyslectics made fewer errors when reading text in Dyslexie typeface as compared to results with a standard font, making it an exciting discovery for both researchers and dyslectics.

Learn more about the Dyslexie font

My ugly baby

Okay like a lot of ‘creatives’ out there, I have insecurities. Take this website, for example. Like a proud mama, I reveal my creation to you, knowing full well that this great big cyber world is tough and unforgiving and yet I hope that you’ll appreciate its contents.

I know that not everyone will find my baby to be cute and amazing; for some, it’ll simply be one ugly baby.

Our kids aren’t perfect; their flaws show over time. Some parents don’t see the flaws until much later, if at all. But I’m a socially aware, critical parent, you see. And as much as I’m proud of my web-baby, I also notice room for improvement.

But not to worry, I’ll go easy on the botox.